A running set of dashboards built for clients across trading, ecommerce, and advertising, each one designed around the exact decision it needs to support.
Most reporting tools are built to be everything for everyone, which is exactly why they're rarely great for anyone. Every dashboard below was built from scratch for one client's exact question, refreshing in real time instead of on a weekly export, and living in whatever platform the client's team already trusted, not whatever platform I preferred.
Built for VQTechnicals, this dashboard tracks OHLC and candlestick data at one-minute resolution across crypto markets, the same kind of real-time signal infrastructure that feeds the live algorithmic trading system, now running with a 1.6 Sharpe ratio on real capital.
A campaign-level engagement and lifetime value dashboard, filterable by campaign and date range, built to answer one question for the marketing team, which install campaigns are actually retaining users, not just acquiring them.
ROAS, frequency, impressions, and reach, tracked against the prior period and refreshed throughout the day. Built so a media buyer can react to a dip the same afternoon instead of finding out in next week's report.
Channel-level revenue with time decay weighting, reconciling branded search, paid social, affiliates, email, and direct traffic into one weighted view of what's actually driving revenue, not just what's easiest to take credit for.
The same real-time monitoring approach, rebuilt around a different client's brand, metrics, and thresholds. Proof the system is a reusable framework, not a one-off build that only worked once.
Sales lift and statistical confidence, side by side, for every treatment in a test. Built so a result gets judged by significance, not by which line on the chart happens to be highest that week.
Six-plus custom dashboards shipped across crypto trading, retail LTV, live campaign monitoring, and multi-touch attribution.
A reusable real-time refresh architecture, cutting new dashboard build time from weeks to days.
A structured A/B testing framework that replaced 'eyeball the chart' decisions with statistical confidence.
Everything here, the storefront, the tracking, and the media, was built by the same person you'd be talking to.